Marketing Technology Leader
"I am honest, fair, and an authentic leader. I am dedicated to treating others as I want to be treated."
My name is Christopher Danson, and I currently serve as a City Council Member for Clinton City, where I advocate for our community and apply my communication expertise to local government. I also serve as a Professor at Ensign College, where I help students bridge the gap between communication theory and professional practice.
As a Communication Manager at FamilySearch, I specialize in system integrations, bringing together diverse data sources into unified marketing platforms. Since joining the team, I have built a reputation for delivering results on time and leading interdepartmental projects that streamline complex data flows.
With over 15 years of experience in business technology and a recently completed Master of Arts in Professional Communication, I continuously explore how strategic messaging and digital tools shape our society. Whether I craft city policy, mentor students, or solve technical challenges, I focus on delivering innovative solutions that drive meaningful impact.
Family, honor, leadership, honesty, and fairness are my guiding values in my personal life and professional decisions. Family keeps me grounded and reminds me of what truly matters. Honor and honesty shape how I interact with others—I believe in doing the right thing, even when it’s not the easiest option. Leadership, to me, is about lifting others up and creating space for collaboration and growth. Fairness is essential, I strive to treat people with respect and make sure every voice is heard. These values aren’t just ideals; they’re the foundation of how I approach work, relationships, and challenges every day.
I’ve always been drawn to the way technology can simplify our lives and make things run more smoothly. In my work as a technology consultant and project manager, I leaned into that curiosity—solving problems, streamlining processes, and helping organizations get better results. Today at FamilySearch, I bring that same mindset to every project, focusing on practical solutions that make a real difference.
Outside of my day-to-day work, I enjoy diving into academic research and recently had the opportunity to publish a peer-reviewed paper. I’m especially interested in how people adopt and communicate new ideas, and I often use Everett Rogers’ Diffusion of Innovation theory to guide my thinking. I love connecting research with real-world application—turning insights into communication strategies that genuinely resonate and create impact.
When I’m not working, I spend as much time as I can with my family and getting outdoors. You’ll usually find me camping, hiking, exploring somewhere new, or diving into my latest project on my personal website. I’m always looking for new adventures and experiences, so if you have a favorite hobby or interest, I’d love to hear about it.
© 2020 - by Chris Danson