Stake Social Media
Clinton Utah Stake - 2022 (facebook.com/ClintonUtahStake)
As a member of our local church, I recognized the importance of spreading uplifting messages from our church leaders to more people in our community. To accomplish this, I established social media accounts to share announcements, messages, and activities. This initiative has not only helped to increase engagement and awareness but also provided me with the opportunity to develop my social media skills and gain insights into the ever-evolving landscape of social media.
Marketing Automated Database
FamilySearch - 2022
As a marketing professional at a non-profit, I noticed a major gap in our ability to efficiently gather and use patron data for targeted campaigns. Most of our data is coming from the business intelligence team in a comma-separated values (csv) file shared within our secure network. This has made automating our campaigns difficult as there are several manual steps without getting a live feed of data.
I have proposed that we get a marketing database set up to receive the live registration data and other behavioral data. By implementing a marketing database that can receive live registration and behavioral data, we can significantly improve our campaign targeting and messaging, resulting in greater engagement and support from our patrons. However, several other items need to be addressed such as information security, data privacy, and data governance. Anticipating that this project won't be complete until the fourth quarter of 2024.