Business System Integrator utilizing data from various sources into one marketing platform.
Leader of several inter-departmental projects to streamline data flows.
Over 15 years of experience in business technology and keeping up-to-date on technology trends.
NOV 2021 - PRESENT
Maintain an ongoing plan for helping an international audience be aware of the availability of new and existing products and programs.
Plan and schedule announcements, implementations, and communications through various channels.
Works early in development with product managers to ensure that critical messages are built into products and communicated through implementation and awareness efforts.
Senior Marketing Technology Manager
JUL 2021 - NOV 2022
Designed processes and workflows needed to automate data integration with various systems including Snowflake Cloud Database and Marketo Automation Platform.
Administered customer data policies according to internal data governance policies and domestic/international privacy laws.
Refined marketing systems to automate reports and insights for future department growth using Microsoft Power BI and Microsoft Power Automate.
Marketing Data Manager
JAN 2019 - JUL 2021
Managed customers within the email marketing platform Salesforce Marketing Cloud and other systems related to the department’s strategies and practices.
Created processes to pull highly personalized data for campaigns using complex and custom SQL queries and automation.
Provided insights and solutions for long-term growth and improvement through Microsoft Power BI.
Digital Compliance Officer
AUG 2016 - JAN 2019
Designed efficient compliance procedures and quality assurance in the digital banking sphere.
Consulted as a subject matter expert for E-SIGN and the FFIEC Social Media: Consumer Compliance Risk Management Guidance.
Implemented and oversees the Digital Compliance Risk Program and team.
Served as Chairman of the Digital Compliance Risk Council.
Primary Residential Mortgage, Inc
Social Media Compliance Specialist
JUL 2015 - AUG 2016
Proactively provided guidance on effective compliance strategies for marketing with social media within the mortgage lending space.
Built relationships with external field partners and internal business units.
Analyzed multiple Google AdWords campaigns, budgets, and CPC statistics to adjust cost-saving measures with the highest conversion rate.
Developed workflow for online and social media complaints.
Website & Social Media Specialist
APR 2014 - JUL 2015
Managed e-commerce website redesign to increase Conversion Rate.
Developed and implemented a Social Media plan to help increase SEO.
Optimized keywords through research, analytics, and social content to increase.
Trained a non-technical group on how SEO and CRO work together.
M.A. - Professional Communication
Southern Utah University
B.A. - Business/Multimedia Technologies
Weber State University