My name is Chris Danson and I'm a Communication Manager at FamilySearch where I specialize in system integrations from various data sources into one marketing platform. Since joining FamilySearch, I have gained a reputation as a person that can get the job done and on time. I have led out on several inter-departmental projects to streamline data flows. With over 15 years of experience in business technology and keeping up-to-date on technology trends, I am able to offer solutions that may not have been considered in the past.
NOV 2021 - PRESENT
Maintain an ongoing plan for helping an international audience be aware of the availability of new and existing products and programs.
Plan and schedule announcements, implementations, and communications through various channels.
Works early in development with product managers to ensure that critical messages are built into products and communicated through implementation and awareness efforts.
Senior Marketing Technology Manager
JUL 2021 - NOV 2022
Designed processes and workflows needed to automate data integration with various systems including Snowflake Cloud Database and Marketo Automation Platform.
Administer customer data policies according to internal data governance policies and domestic/international privacy laws.
Refine marketing systems to automate reports and insights for future department growth using Microsoft Power BI and Microsoft Power Automate.
Marketing Data Manager
JAN 2019 - JUL 2021
Manage customers within the email marketing platform Salesforce Marketing Cloud and other systems related to the department’s strategies and practices.
Create processes to pull highly personalized data for campaigns using complex and custom SQL queries and automations.
Provide insights and solutions for long term growth and improvement through Microsoft Power BI.
Digital Compliance Officer
AUG 2016 - JAN 2019
Designed efficient compliance procedures and quality assurance in the digital banking sphere.
Consulted as a subject matter expert for E-SIGN and the FFIEC Social Media: Consumer Compliance Risk Management Guidance.
Implemented and oversees the Digital Compliance Risk Program and team.
Chairman of the Digital Compliance Risk Council.
Primary Residential Mortgage, Inc
Social Media Compliance Specialist
JUL 2015 - AUG 2016
Proactively provided guidance on effective compliance strategies for marketing with social media within the mortgage lending space
Built relationships with external field partners and internal business units
Analyzed multiple Google AdWords campaigns, budgets, and CPC statistics to adjust cost saving measures with the highest conversion rate
Developed workflow for online and social media complaints
Website & Social Media Specialist
APR 2014 - JUL 2015
Managed e-commerce website redesign to increase Conversion Rate
Developed and implemented Social Media plan to help increase SEO
Optimized keywords through research, analytics, and social content to increase
Explained to non-technical group how SEO and CRO work together
M.A. - Southern Utah University
Anticipated APR 2025
Professional Communication graduates are masters in developing and demonstrating a knowledge of communication theory applicable to a variety of concentrations within the discipline. Ability to apply this knowledge to professional/personal relationships and career problem-solving situations. Graduates will demonstrate a facility with new technologies and systematically explore the limits and impact of their use in professional communication situations.
B.A. - Weber State University
Business/Multimedia Technology graduates are experts in a variety of software from both Microsoft and Adobe. Graduates gain competence in business communication, personnel training, customer service, and marketing, which are crucial for a successful business career. Introduced to new procedures applied to the management of both people and equipment to help meet the challenges of the ever-changing technology.