EXPERIENCE

FamilySearch

Communications Manager

NOV 2022 - PRESENT

• Maintain an ongoing plan for helping an international audience be aware of the availablility of new and existing products and programs.
• Plan and schedule announcements, implementations, and communications through various channels.
• Works early in development with product managers to ensure that critical messages are built into products and communicated through implementation and awareness efforts.

Sr. Marketing Technology Manager

JUL 2021 - NOV 2022

• Designed processes and workflows needed to automate data integrtion with various systems including Snowflake Cloud Database and Adobe Marketo Automation Platform.
• Administered customer data policies according to internal data governance policies and domestic/international privacy laws.
• Refined marketing systems to automate reports and insights for future department growth using Microsoft Power BI and Microsoft Power Automate.

Marketing Data Manager

JAN 2019 - JUL 2021

• Managed customers within the email marketing platform Salesforce Marketing Cloud and other systems related to the department's strategies and practices.
• Created processes to pull highly personalized data for campaigns using complex and custom SQL queries and automation.
• Provided insights and solutions for long-term growth and improvement through Microsoft Power BI.

Zions Bancorporation

Digital Compliance Officer

AUG 2016 - JAN 2019

• Designed efficient compliance procedures and quality assurance in the digital banking sphere.
• Consulted as a subject matter expert for E-SIGN and the FFIEC Social Media: Consumer Compliance Risk Management Guidance.
• Implemented and oversaw the Digital Compliance Risk Program and team.
• Served as Chairman of the Digital Compliance Risk Council.

Primary Residential Mortgage, Inc.

Social Media Compliance Specialist

JUL 2015 - AUG 2016

• Proactively provided guidance on effective compliance strategies for marketing with social media within the mortgage lending space.
• Built relationships with external field partners and internal business units.
• Analyzed multiple Google AdWords campaigns, budgets, and CPC statistics to adjust cost-saving measures with the highest conversion rate.
• Developed workflow for online and social media complaints.

Grant Victor

Website & Social Media Specialist

APR 2014 - JUL 2015

• Managed e-commerce website redesign to increase Conversion Rate.
• Developed and implemented Social Media plan to help increase SEO.
• Optimized keywords through research, analytics, and social content to increase.
• Trained to a non-technical group how SEO and CRO work together.