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Chris Danson

Marketing Technology Leader

(801) 784-8108


Business System Integrator utilizing data from various sources into one marketing platform.

Leader of several inter-departmental projects to streamline data flows.

Over 15 years of experience in business technology and keeping up-to-date on technology trends.



Communications Manager


  • Maintain an ongoing plan for helping an international audience be aware of the availablility of new and existing products and programs.
  • Plan and schedule announcements, implementations, and communications through various channels.
  • Works early in development with product managers to ensure that critical messages are built into products and communicated through implementation and awareness efforts.

Sr. Marketing Technology Manager

JUL 2021 - NOV 2022

  • Designed processes and workflows needed to automate data integrtion with various systems including Snowflake Cloud Database and Adobe Marketo Automation Platform.
  • Administered customer data policies according to internal data governance policies and domestic/international privacy laws.
  • Refined marketing systems to automate reports and insights for future department growth using Microsoft Power BI and Microsoft Power Automate.

Marketing Data Manager

JAN 2019 - JUL 2021

  • Managed customers within the email marketing platform Salesforce Marketing Cloud and other systems related to the department's strategies and practices.
  • Created processes to pull highly personalized data for campaigns using complex and custom SQL queries and automation.
  • Provided insights and solutions for long-term growth and improvement through Microsoft Power BI.

Zions Bancorporation

Digital Compliance Officer

AUG 2016 - JAN 2019

  • Designed efficient compliance procedures and quality assurance in the digital banking sphere.
  • Consulted as a subject matter expert for E-SIGN and the FFIEC Social Media: Consumer Compliance Risk Management Guidance.
  • Implemented and oversaw the Digital Compliance Risk Program and team.
  • Served as Chairman of the Digital Compliance Risk Council.

Primary Residential Mortgage, Inc.

Social Media Compliance Specialist

JUL 2015 - AUG 2016

  • Proactively provided guidance on effective compliance strategies for marketing with social media within the mortgage lending space.
  • Built relationships with external field partners and internal business units.
  • Analyzed multiple Google AdWords campaigns, budgets, and CPC statistics to adjust cost-saving measures with the highest conversion rate.
  • Developed workflow for online and social media complaints.

Grant Victor

Website & Social Media Specialist

APR 2014 - JUL 2015

  • Managed e-commerce website redesign to increase Conversion Rate.
  • Developed and implemented Social Media plan to help increase SEO.
  • Optimized keywords through research, analytics, and social content to increase.
  • Trained to a non-technical group how SEO and CRO work together.


M.A. - Professional Communication - Southern Utah University, Cedar City

APR 2025

B.A. - Business/Multimedia Technologies - Weber State University, Ogden

APR 2014

© 2020 - by Chris Danson