Work Bio


Summary

My name is Chris Danson and I'm a Senior Marketing Database Manager at FamilySearch where I specialize in system integrations from various data sources into one marketing platform. Since joining FamilySearch, I have gained a reputation as a person that can get the job done and on time. I have led out on several inter-departmental projects to streamline data flows. With over 15 years of experience in business technology and keeping up-to-date on technology trends, I am able to offer solutions that may not have been considered in the past.

Experience

FamilySearch

Sr. Marketing Database Manager

JUL 2021 - PRESENT

  • Designed processes and workflows needed to automate data integration with various systems including Snowflake Cloud Database and Marketo Automation Platform.

  • Administer customer data policies according to internal data governance policies and domestic/international privacy laws.

  • Refine marketing systems to automate reports and insights for future department growth using Microsoft Power BI and Microsoft Power Automate.

Marketing Data Manager

JAN 2019 - JUL 2021

  • Manage customers within the email marketing platform Salesforce Marketing Cloud and other systems related to the department’s strategies and practices.

  • Create processes to pull highly personalized data for campaigns using complex and custom SQL queries and automations.

  • Provide insights and solutions for long term growth and improvement through Microsoft Power BI.

Zions Bancorporation

Digital Compliance Officer

AUG 2016 - JAN 2019

  • Designed efficient compliance procedures and quality assurance in the digital banking sphere.

  • Consulted as a subject matter expert for E-SIGN and the FFIEC Social Media: Consumer Compliance Risk Management Guidance.

  • Implemented and oversees the Digital Compliance Risk Program and team.

  • Chairman of the Digital Compliance Risk Council.

  • Participated in other Risk Management Committees and Councils.

Primary Residential Mortgage, Inc

Social Media Compliance Specialist

JUL 2015 - AUG 2016

  • Proactively provided guidance on effective compliance strategies for marketing with social media within the mortgage lending space

  • Built relationships with external field partners and internal business units

  • Analyzed multiple Google AdWords campaigns, budgets, and CPC statistics to adjust cost saving measures with the highest conversion rate

  • Developed workflow for online and social media complaints

Grant Victor

Website & Social Media Specialist

APR 2014 - JUL 2015

  • Managed e-commerce website redesign to increase Conversion Rate

  • Developed and implemented Social Media plan to help increase SEO

  • Optimized keywords through research, analytics, and social content to increase

  • Explained to non-technical group how SEO and CRO work together


Education

Weber State University

Bachelor of Arts, Business/Multimedia Technologies

SEP 2009 - APR 2014

Business/Multimedia Technology graduates are experts in a variety of software from both Microsoft and Adobe. Graduates gain competence in business communication, personnel training, customer service, and marketing, which are crucial for a successful business career. Introduced to new procedures applied to management of both people and equipment to help meet the challenges of the ever-changing technology.